I'll be in Lincoln next week sharing some of my best digital content tips for students, agencies, freelancers, and anyone else with an interest in making their written word more compelling. Be sure to check out the AMA SkillSchool event on November 16th at noon. Lunch will be provided for all who attend. WRITE THIS, NOT THAT: COMPELLING WRITTEN WORD FOR ALL DIGITAL PLATFORMS Friday, November 16, 2018 12:00 pm3:00 pm UNL CoJMC | Andersen Hall, Room 15, Lincoln, NE 68508 Cost: Free for AMA Members and current UNL COJMC grad students. $50/class or $165/year* for non-members. Key takeaways include: - See the 6 most common mistakes agencies and brand marketers make when starting a digital content project. - Learn the #1 thing freelancers, content creators, and influencers want you to know about working with brands. - Create the master checklist that can be used across all digital channels, ensuring your content never loses your brand's voice or tone. Sign up now fo
While the annual ASJA event in NYC was over a week ago , I'm just now able to settle in and give you an update. In short, it was probably the most amazing event I've been to in years, and I'm happy with both the professional and personal outcomes of my investment. Here are some of the perks: 1. Volunteerism is alive and well. As Volunteer Co-Chair for the organization, I was able to form some amazing relationships with newish members as they volunteered for the first time with us! We had people eager to show up early, staff the registration table, help with sessions, and live-tweet as needed. Our volunteers are shown in several event photos smiling and meeting other members. What an excellent way to get to know our amazing group! 2. Client connections are of excellent ROI. While the professional contacts made at the Client Connections sessions (think of these as speed-dating for writers and hiring agencies/editors/agents) always take a little while to shake